Email Marketing Manager
Date: 9-25-2009
Description:
Our client is looking for an Email Marketing Guru with 5-7 years experience. You’ll be responsible for strategic program development, content development, publishing schedules and material/approval trafficking, database maintenance and integrity, audience segmentation, response management and reporting results, agency management and delivery/execution of e-mail campaigns. Looking to work for a reputable company? Here’s your chance!
Responsibilities:
•Initiate projects and manage assignments/deliverables among internal constituents and e-mail infrastructure partners and outside vendors. Oversee creative execution with agency and trafficking output for appropriate internal approvals. Support content development and aggregation efforts.
•Act as liaison for e-mail marketing projects and participate in cross-company product and/or program marketing teams to support customer development for internal client groups, including, but not limited to, Marketing, Product, Digital and Operations.
•Manage the tracking, measurement and reporting of campaign results. Provide interpretation of results and make strategic and tactical recommendations to Director to improve e-mail process, product and success.
•Communicate and maintain e-mail production schedules and status reports. Develop and implement effective processes for e-mail marketing communications and institute periodic process improvement evaluations.
•Support the company’s sponsorship status and participation in their rewards program, an online membership program that rewards its members for reading/responding to e-mail communications.
•Manage acquisition programs to acquire e-mail addresses from their customers. Manage and monitor e-mail address database to ensure data integrity through ongoing e-mail address imports and exports and data synchronization of activity statuses between e-mail database vendor and e-mail deployment vendor. Coordinate response management handling with e-mail vendor and customer service.
•Research marketing trends and electronic products such as: e-couponing, video streaming, flash animation, instant messaging, wireless messaging, etc.
•Experience with the following: Photoshop, Illustrator, CSS, ASP.NET, Actionscript, XML, DHTML, HTML, SEO, SEM & DDL preferred
Technical Knowledge/ Skills:
•Advanced knowledge of e-mail marketing including opt-in/permission components, campaign management, content development, HTML/AOL/text formatting, response tracking, and customer address maintenance
•Advanced knowledge and/or experience with e-mail technology products such as personalization engines, triggered e-mails, e-couponing, video streaming and flash animation considered a plus.
•Advanced experience in list management including housefile database management, list research, list broker negotiations and list rental agreements
•Intermediate experience in publishing materials such as newsletters, magazines, statements, etc.
•Advanced knowledge of database management
•Intermediate knowledge of Microsoft Word PowerPoint and Excel, Visio applications
•Advanced writing, editing and proofreading skills
•Advanced experience in budget and schedule management
•Advanced knowledge of direct marketing processes
•Advanced knowledge of acquisition and retention marketing strategies
Education / Experience:
•Bachelor’s degree in Marketing, Communications, Business or other related area.
•5 -7 years experience in marketing industry, with experience in direct or database marketing
•Agency experience a plus
Aquent
Dallas, TX 75254
thru www.aquent.com
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